"Driven To Sell"...Think Service...Think Digital!

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"Driven To Sell"...Think Service...Think Digital!

By Joel Albrizio, President, Adlife Marketing & Communications

"Giant Eagle Is A Great Example Of The Desire To Grow & Sell"

Giant Eagle has a somewhat storied past. This chain has tried everything to grow and enjoy success. If we were to really analyze Giant Eagle, simply put...Giant Eagle has done the most with the least. To be clear, that statement is not intended to be negative but to describe a retail supermarket chain and how it has morphed itself to both survive and grow.

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Bozzuto's...Their Grocery Brand Is Trust!

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Bozzuto's...Their Grocery Brand Is Trust!

By Joel Albrizio, President, Adlife Marketing & Communications

"How & Why Does A Food Retailer Pick A Grocery Wholesaler"

This week Bozzuto's had one of it's many independent retailer events, its food show. To describe this event my one takeaway was "People Helping People" Bozzuto's vendors and customers alike join together and build retail food sales.

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Is Traditional Merchandising Dead?

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Is Traditional Merchandising Dead?

By Joel Albrizio, President, Adlife Marketing & Communications

"We Believe Food Lion Merchandising Must Be More Flexible To Survive"

Food Lion both wants and needs to build retail sales similar to most every retailer in the United States. So when we look at all of the options for possible Sales, Retail Incentives, Programs or as we call them "Calls To Action" what could they try? 

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"Zombie Stores Without Much Service"​

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"Zombie Stores Without Much Service"​

By Joel Albrizio, President, Adlife Marketing & Communications

 

What Is The Big Deal About Customer Service...Is This Important To Customers?

Retail supermarket customers love customer service. So why don't supermarket retailers everywhere just spoil their customers with customer service? Guess what, they do not not have the imagination, the time or the technology.

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Publix...."Retail Sales Are Still King"​

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Publix...."Retail Sales Are Still King"​

By Joel Albrizio, President, Adlife Marketing & Communications

Publix Supermarkets Understands How To Grow Retail Sales...Get Selling!

While it seems simple most supermarket retailers don't spend enough time selling. There are supermarkets that feel they are better at buying and some supermarkets that feel they are better at selling. Publix understands selling, they really get it.

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Sell Dimes For A Nickel? Albertsons Says No!

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Sell Dimes For A Nickel? Albertsons Says No!

By Joel Albrizio, President, Adlife Marketing & Communications

"Albertsons & Price Chopper Agree To End Acquisition Discussions"

Albertsons and Price Chopper have decided to end formal discussions pointed toward an eventual acquisition of Price Chopper. Albertsons like many of the possible retail food suiters soon realized Price Chopper has headed in a direction requiring a larger investment than the accompanying retail food giants market share deserved.

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Patriots & Falcons In "Super Bowl 51"​

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Patriots & Falcons In "Super Bowl 51"​

By Joel Albrizio, President, Adlife Marketing & Communications

OK, Let's Be Serious I Am A Fortunate Patriots Fan For Over A Decade!

The Patriots & the Falcons have a lot to be proud of. Both have had great seasons and not by accident will face each other in Super Bowl "51"

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Patriots Steelers Playoff Sunday

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Patriots Steelers Playoff Sunday

By Joel Albrizio, President, Adlife Marketing & Communications

For those of us who lead real lives and go to work everyday every once in a while there is something that gets your attention. This week that attention for me is the Steelers Patriots playoff game!

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