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By Joel M. Albrizio, President

Most retailers forget during the "dog days of summer" just how important 4Th quarter planning is. Without solid planning in advance the retailer watches holiday profits slip through their hands to the well prepared competitor.

 Every event from football parties to Thanksgiving, Christmas, New Years and even Super Bowl get togethers present unique opportunities to build both top line and stronger gross profits.

 Plan and prepare today with a unique catering program that is adaptable for the consumer to almost any event. These catering products in store and available for easy viewing are an important theme in differentiating your retail facility from the competition. Don't expect the customer to search for your strengths in any area not within reach.

 Customer service is always the best continuity program a retailer can offer to build and hold sales.