By Joel M. Albrizio, President
Every supermarket retailer has to determine their individual sweet spot in this hectic retail food environment.....so where do you fit in? When we review the marketplace, we find that the retailer who definines the value proposition is most likely to succeed.
So how do we separate identity from price, location and so many more points of distinction. Most will agree, image! Retail supermarkets succeed when the consumer will not drive past your location to shop at another. We never look for the customer to drive past others just to shop one of our clients....we simply define the space so the client has lowered the barrier of entry to retail sales by holding their own within their own "Area Of Dominant Influence"
"Images Create A Definable Emotion Deriving Sales Through Identity"
Adlife has spent 40 years defining a retailers image through our photography. With over 25,000 perfect images and growing Adlife has the only photography offering of its kind in the United States. With a monthly subscription PreparedFoodPhotos.com allows supermarket retailers or wholesalers unlimited access to images through the only ultimate extended photography license available.
"Your Image...Your Brand...True Exclusivity"
As a retailer you likely have a bunch of images collected as your photography resource from almost anywhere you can imagine...This is just that..."A Bunch Of Images"What PreparedFoodPhotos.com offers is a blanket licensed "Library Of Images"second to none.
As we move forward into "2017" retailers will search for that edge within themselves to not only hold off the competition but grow. So let the holidays teach all of us a retail food lesson....
"Customers Shop The Store They Trust"
With PreparedFoodPhotos.com the retailer will build an image instilling trust. Now let Adlife translate that trust into retail sales!
In closing, many have asked why I choose to write about what we see in the supermarket industry today and my ideas. At Adlife we believe great ideas and its resulting branding will give new life and direction to any company. So for that reason we chose to open the discussion. Check out our newest addition to our retailer service programs.preparedfoodphotos.com Adlife has every prepared food photograph any retailer will ever need within the ultimate extended photography license!
Joel M. Albrizio, President Adlife Marketing & Communications
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