"Ideas Grow Companies"...You Must Separate Yourself From The Crowd!
By Joel M. Albrizio, President
It's hard for me to believe when I began posting my weekly articles only last August that it would result in the groundswell of support I have experienced.
Supermarket professionals....retail, wholesale, brokers and manufacturers alike from all ends of the spectrum involved in retail food sales have responded in huge numbers. From traditional e-mail, LinkedIn as well as direct phone calls these industry professionals have contacted Adlife or me directly to discuss ideas.
We believe ideas, not just changes in retail formats but the change in how a company goes to market and the customers perception of the retailer is what is most important.....or "The Resulting Brand"
We have all experienced retailers doing all kinds of sales out of a retail location unimaginable before their ultimate success from some unique idea.
A Unique Idea And It's Formulation Of A Definable Emotion Results In Branding!
All I can say is thank you for your continued support as well as the sharing of your expertise and advice. This has allowed many of the articles a more knowledgable direction. This continued collaboration allows myself and Adlife as a company a basis for continued ideas that help grow sales for all of our customers. Sales are the ultimate metric to define success.
All I can say is thank-you for your continued support, Joel
In closing, many have asked why I choose to write about what I see in the supermarket industry today and my ideas. At Adlife we believe great ideas and its resulting branding will give new life and direction to any company. So for that reason we chose to open the discussion.
Joel M. Albrizio, President Adlife Marketing & Com