By Joel Albrizio
Supermarkets Must Become A Destination For Dinner Recipe Ideas!
Whether its for dinner, drinks or just a fun get together, we need to think about what the consumer wants and needs. A supermarkets call to action must be that of the value proposition. A true value proposition is found at the intersection of reasonable pricing, and customer service touch points like recipe videos.
Consumers go to the web for information. Lets not disappoint them. Customer service comes in all shapes and sizes. When we give the shopper fun cooking ideas for that something different thats real customer service.
Remain Top Of Mind by delivering on that promise of customer service through fun ideas. Customers always ask what can I cook thats different. Lets become part of that solution by answering the question with recipe videos now lending our customers some new ideas.
Millennials...If I Can't Cook It...I Will Not Buy It!
So we have great prices, a great location but if the customer does not know how to cook whats on sale they will never make the purchase.
Now Lets Build That custom eMail List!
At Bad-Adz Digital we act as category managers and work with your team to build that custom eMail list. As the newspapers decline retailers have looked in large part to shared mail. So what happens when that larger retailer opts out of your zip codes shared mail package?
Great eMail lists are not built overnight. Get in the game and become that retailer who made the move on time.
Many have asked why I choose to write about what I see in the supermarket industry today and my ideas. At Bad-Adz Digital, PreparedFoodPhotos.com & Adlife we believe great ideas and the resulting branding will give new life and direction to any company. So for that reason we chose to open the discussion.
Yes, I understand I probably misspelled something or butchered the English language in a few places, the goal however was to open your minds to new ideas.
Joel Albrizio Bad-Adz Digital, Bad-AdzVideos.com PreparedFoodPhotos.com & Adlife