Advertising Industry Insights and Analysis
by Joel Albrizio
By Joel Albrizio, President, Adlife Marketing & Communications
"Become A Better You, A Better Company...Develop Your Brand"
In every business and in each of our lives we get up every day and determine who and what we are. Every day we have the opportunity to shape that outcome. Our goal is to help you and your company develop a better brand....a clearer message.
By Joel Albrizio, President, Adlife Marketing & Communications
How will communication in the future look? Lets take a look at Kroger today.
"Kroger Is Digital Communication Personified & Perhaps Almost On Steroids"
Kroger while communicating quietly has invited you, the customer to engage with Kroger digitally thought every aspect of touch. When we say touch we refer to touching the customer. Great customer communication is all about the amount of touches.
By Joel Albrizio, President, Adlife Marketing & Communications
"Giant Eagle Is A Great Example Of The Desire To Grow & Sell"
Giant Eagle has a somewhat storied past. This chain has tried everything to grow and enjoy success. If we were to really analyze Giant Eagle, simply put...Giant Eagle has done the most with the least. To be clear, that statement is not intended to be negative but to describe a retail supermarket chain and how it has morphed itself to both survive and grow.
By Joel Albrizio, President, Adlife Marketing & Communications
"How & Why Does A Food Retailer Pick A Grocery Wholesaler"
This week Bozzuto's had one of it's many independent retailer events, its food show. To describe this event my one takeaway was "People Helping People" Bozzuto's vendors and customers alike join together and build retail food sales.
By Joel Albrizio, President, Adlife Marketing & Communications
"We Believe Food Lion Merchandising Must Be More Flexible To Survive"
Food Lion both wants and needs to build retail sales similar to most every retailer in the United States. So when we look at all of the options for possible Sales, Retail Incentives, Programs or as we call them "Calls To Action" what could they try?
By Joel Albrizio, President, Adlife Marketing & Communications
What Is The Big Deal About Customer Service...Is This Important To Customers?
Retail supermarket customers love customer service. So why don't supermarket retailers everywhere just spoil their customers with customer service? Guess what, they do not not have the imagination, the time or the technology.
By Joel Albrizio, President, Adlife Marketing & Communications
Publix Supermarkets Understands How To Grow Retail Sales...Get Selling!
While it seems simple most supermarket retailers don't spend enough time selling. There are supermarkets that feel they are better at buying and some supermarkets that feel they are better at selling. Publix understands selling, they really get it.
By Joel Albrizio, President, Adlife Marketing & Communications
"Albertsons & Price Chopper Agree To End Acquisition Discussions"
Albertsons and Price Chopper have decided to end formal discussions pointed toward an eventual acquisition of Price Chopper. Albertsons like many of the possible retail food suiters soon realized Price Chopper has headed in a direction requiring a larger investment than the accompanying retail food giants market share deserved.
