By Joel Albrizio, President, Adlife Marketing & Communications
Amazon & Whole Foods Will Demand Lower Retail Prices!
As the marketplace continues to evolve in the retail food space Amazon intends to drive supermarket retails even lower. Amazon, through Whole Foods and in part the membership and technology of Amazon Prime will drive the once pricey Whole Foods retail pricing to that of traditional supermarkets.
Whole Foods "Branded" as THE TRUSTED organic retailer while higher in price will now enjoy the supply chain of Amazon and the resulting lower cost of goods. Amazon & Whole Foods announcements this week sent even the most respected food retailers and grocery wholesalers stock prices tumbling throughout the week.
Supervalu Stock Drops 10% This Week Alone With Amazon Announcements!
As Amazon implements its ideas and technology within the walls and mind set of Whole Foods brick and mortar locations, two things are likely to occur. The supermarket space will certainly change as Amazon devours any and all of the digital ad funds remaining and available in todays CPG plan.
We believe as well Amazon will face new obstacles while entering the brick and mortar space. There are too many bright executives in the retail and wholesale grocery industry today for Amazon to enter with all of the answers without serious pitfalls.
Remember Nokia Was The Cellular Phone Superstar!
Time will pass and retail food will have some financial scares while adjusting just as Apple did with Nokia but we believe there will be a morphed or hybrid retailer born out of all of this that will ultimately become "King" for some time. A new approach to retail born out of all that will soon be learned going forward.
This Is A great Time To Grow Retail Food Sales While In Transition...Retail Food Is Now Digital...Don't Get Caught With Your Analog Pants Down!
I took a break from writing this summer and made many digital advances with our company. Adlife & PreparedFoodPhotos.com had to transition to digital just like each of you must. To accomplish this it took additional hours I normally enjoyed writing and interacting with many of you. I hope each of you had a great summer and took a little down time to have some fun.
Many have asked why I choose to write about what I see in the supermarket industry today and my ideas. At PreparedFoodPhotos.com & Adlife we believe great ideas and the resulting branding will give new life and direction to any company. So for that reason we chose to open the discussion.
Yes, I understand I probably misspelled something or butchered the English language in a few places, the goal however was to open your minds to new ideas. Many thanks to Sharon Albrizio for her help with this article.
Joel Albrizio, President of PreparedFoodPhotos.com & Adlife
Follow Me On Twitter @joelalbrizio or right here on LinkedIn!
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