By Joel Albrizio, President, Adlife Marketing & Communications
"Bad-Adz Digital...Introduces A Vendor Program Opportunity Building Sales"
Retail food must understand today the casual dining offers are one of the retailers biggest competitors. If todays "Millennials" could be given the information to cook they would.
The generation the food retailer requires to grow retail sales to reach success in a large part does not understand how to cook....So let's show them.
The Bad-Adz mini-recipe-video is a tool where in seconds the education of how to cook and what we need to cook it is transferred to the shopper. As an example, if we expect to build seafood penetration the retailer must understand his customer and his or her needs.
A Customers Confidence To Cook Opens The Door To Increasing Retail Sales
Deployed in every social media channel properly the mini-recipe-video teaches the consumer how the retail supermarket location is now a resource and not just someplace auctioning off perishables every week.
Success will be found by the supermarket retailer who fully understands becoming a trusted resource begins to make less important the price. Price is only relevant if the customer fully understands what to buy and how to cook it.
If any of us needs help to cook as I would price is irrelevant...knowledge of what I need and how to cook it becomes the new catalyst.
"Digital Vendor Opportunities Are Wide Open To Both Retail & Wholesale"
So now the retailer has this mini video recipe program fully employed throughout all of the available social media channels. Understanding every CPG believes the digital marketing program is now the largest viable option here we have new vendor opportunities like never before.
"Every CPG Ingredient Is A Vendor Boom Or Bust"
Now introducing which "Brands" best fit this recipe opens the doors to CPG partnerships unavailable to the CPG anywhere. Confidence in which brand is conveyed within the video. So now the vendor like the retailer becomes a trusted resource..."Brand" in that transfer of knowledge.
Lets teach the customer to cook while directing them to the supermarket source for recipe information and advice on which brands to purchase. There in lies the secret to increasing retail food sales.
Many have asked why I choose to write about what I see in the supermarket industry today and my ideas. At Bad Adz, PreparedFoodPhotos.com & Adlife we believe great ideas and the resulting branding will give new life and direction to any company. So for that reason we chose to open the discussion.
Yes, I understand I probably misspelled something or butchered the English language in a few places, the goal however was to open your minds to new ideas.
Joel Albrizio, President of Bad Adz Digital Marketing & Adlife
Follow Me On Twitter @joelalbrizio or right here on LinkedIn!
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