By Joel M. Albrizio, President
It has been said, "a picture is worth a thousand words." Adlife takes a picture with the right words and delivers thousands of customers.
At Adlife Marketing & Communications, we are proud of our heritage. Knowing where we’ve been and where we’re going is the fabric of who we are - both as individuals, and together as a company.
For over forty years, we have specialized in retail advertising and marketing for family-owned and large-scale brands across decades of economic trends. Through our work in this sector, we have developed a universal skill set that has been successfully applied to clients in other industries.
We started by creating the necessary products and services retailers need to increase their likelihood of sustained success. Our first proprietary product was custom photography, the continued cornerstone of the Adlife brand. Our food and automotive photographic collections are second to none, available for use in moments by a single retailer looking for individuality, or any brand in need of an extensive stock selection. Our food library provides unmatched quality and depth in every perishable and ethnic category.
In 2013, Adlife created the first retail advertising and marketing center of its kind in Pawtucket, Rhode Island. While many find the word “marketing” an outdated term, we find it more relevant than ever.
Any company can advertise by simply putting together a list of items and displaying them. At Adlife, we are marketing experts. Marketing is the development, strategy, and subsequent implementation of the retail advertising plan. With the plan in mind, we discuss the retailer’s story with existing and potential customers. The accurate story of who, and what, this retail organization is all about determines success or failure.
Marketing is the difference between an occasional good week of sales and continued, sustainable growth. We work hand-in-hand with any brand or retailer to integrate our finest visual content, custom marketing strategy, and top-notch professional design. This unbeatable combination of services will instill more effective branding that will reach an abundance of untapped customers and potential.
With our specialization in retail marketing, along with our proven success in other industries, we understand how to best create and deliver a timely call-to-action that will incentivize and mobilize your customers.
Adlife is a culture as much as it is a company. Through adapting with technological growth and working with the finest industry professionals, I am confident in our ability to help tell your story and contribute to your success.
- Joel Albrizio, President