By Joel Albrizio, President, Adlife Marketing & Communications
"How & Why Does A Food Retailer Pick A Grocery Wholesaler"
This week Bozzuto's had one of it's many independent retailer events, its food show. To describe this event my one takeaway was "People Helping People" Bozzuto's vendors and customers alike join together and build retail food sales.
While Bozzuto's seemingly measures its wholesale grocery sales in the billions this company trades on trust as its bond and in the process has built a loyal customer base second to none. To witness Bozzuto's employees working with their customers is essentially watching trusted friends interact.
Together Bozzuto's with its retailers have built sustainable retail grocery growth in the most difficult of retail business environments. In an age where grocery competition has reached unbelievable levels Bozzuto's works with its retailers and continues to find success in a retail segment most wholesalers might have abandoned.
"Bozzuto's Customers Love This Guy...Michael Bozzuto"
Lets imagine for a second a wholesale & retail grocery company president who not only knows his employees but even the smallest of independent customers as well. The Bozzuto's food show is a two day event. This is an opportunity for the retailer to experience and discuss almost any grocery item personally with the vendor. All this while in the company of as much Bozzuto assistance as is necessary to totally understand the item or program. While the word "Event" is an often overused term in retail, in this case the Bozzuto Food Show lives up to its billing.
The evening of the first day, Bozzuto's employees, including and especially their executives are involved with every detail. Bozzuto's management and employees touch every customer and vendor in the most human of terms. It is clear this is a labor of love and not just a job.
The Bozzuto's culture of attention to every detail demonstrates a unique level a caring for everyone involved. So much more goes on within those walls than just wholesale grocery sales. These Bozzuto's employees from Michael Bozzuto down relate to their customers with a true bond.
This is not just a B2B relationship so often found today in retail food. Bozzuto's as a company is committed to support these retailers in every way possible.
"What Grocery Retailer Could Or Would Do Business Anywhere Else"
A colleague mentioned at this years food show, how could any retailer go anywhere else? It would be hard to imagine without some geographical limitation a more compelling wholesale grocer solution. Bozzuto's is a family and a company built with the premise, together with and for their customers Bozzuto's will accomplish great things.
"Bozzuto's Gives Back To The Communities It Serves In So Many Ways"
"Bozzuto's Expands Special Olympics Support With Dream Ride"
So as if the support of the "Special Olympics" for as long as most in the grocery business can remember was not enough, company president Michael Bozzuto founded the "Dream Ride Experience"
Through his "Dream Ride Experience" and the resulting Hometown Foundation, Michael Bozzuto's dream has raised over 6 million dollars in support of the Special Olympics. Additionally and perhaps even more important Michael and these Bozzuto's employees have brought an awareness to the otherwise overlooked abilities of the intellectually disabled community.
Add to that "Dream Ride" over the seventeen years since its inception has been a whole lot of fun for everyone involved. Whether you discuss "Dream Ride" with a Bozzuto's employee, vendor, customer or watch one of the videos it is easy to see this is a group of committed people having fun while helping others that are less fortunate.
The "Dream Ride Experience" is just one of the many ways Bozzuto's gives back to the communities they serve.
In closing I rarely deviate from the retail grocery subject to discuss anything but sales building ideas. However, one of my strongest beliefs is that consistent sales growth is driven by a positive definable emotion. In everything we enjoy there is a definable emotion that brings us back to do what we enjoy most, again and again. Whether it is football on Sundays or the place we love to shop that definable emotion is what it is all about.
Bozzuto's & their employees exemplify this theory of a definable emotion in both how they work and how they play. That said, I could not imagine writing about anything else in retail this week.
Many have asked why I choose to write about what I see in the supermarket industry today and my ideas. At Adlife & PreparedFoodPhotos.com we believe great ideas and the resulting branding will give new life and direction to any company. So for that reason we chose to open the discussion.
Joel M. Albrizio, President PreparedFoodPhotos.com & Adlife Marketing & Communications
Follow Me On Twitter @joelalbrizio or right here on LinkedIn!
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