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By Joel Albrizio, President, Adlife Marketing & Communications

OK, Let's Be Serious I Am A Fortunate Patriots Fan For Over A Decade!

The Patriots & the Falcons have a lot to be proud of. Both have had great seasons and not by accident will face each other in Super Bowl "51"

Fully understanding we have two weeks to act what can we accomplish to garner the retail food sales that will be everywhere to be had?

Print certainly but especially social media are a great way to begin. Whatever the offerings available to you are you need to begin today to discuss the options with your customer. What you have, how easy it will be to pick up, how much ordering time it will require?

Super Bowls Are Great Retail Supermarket Opportunities!

This is said to be one of the most popular upcoming Super Bowls, don't miss your opportunity to be a star with your customer.

On a personal note, yesterday as a Patriots fan I better understood why other football fans don't like the Patriots. I can not begin to understand how they covered all of those talented players and kept the game out of reach for the Steelers all day.

I love that that is regionally our home team but to everyone else in the country I do get it.

One last Question Regarding Roger Goodell & Tom Brady?

Should the Patriots win won't that be one of the most awkward moments in sports? How uncomfortable would that be? The handing of the Lombardi Trophy from Roger Goodell to Tom Brady! That may be something fans with little interest in either team stay tuned to watch.

Enjoy the game and make sure to remind your customer you are there ready for whatever they might need.

In closing, many have asked why I choose to write about what I see in the supermarket industry today and my ideas. At Adlife we believe great ideas and its resulting branding will give new life and direction to any company. So for that reason we chose to open the discussion.

Joel M. Albrizio, President PreparedFoodPhotos.com & Adlife Marketing & Communications

Follow Me On Twitter @joelalbrizio or right here on LinkedIn!

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