By Joel Albrizio, President, Adlife Marketing & Communications
"We Must All Agree This Is A New Retail Food Experience"
New Grocery Photo Coming Soon!
Do any of us really know what this means for traditional retail food? Amazon just purchased "Brand Recognition" In a time where the digital marketplace still houses skeptics Amazon bought a great yet struggling organic centered retail food brand allowing confidence in the Amazon digital food space.
"Retail Food Customers Shop The Grocery Store They Trust"
So now we have trust in both the digital experience of Amazon and the grocery experience of Whole Foods. So whats next? Honestly, who could tell. At first thought we might think Whole Foods might want to spin of the weaker, smaller less impressive locations in an effort to concentrate on digital.
With Amazon the only thing we know is Supermarkets have the most disruptive competitor a food retailer might imagine. Amazon will now get what it wants, the question becomes what do they want?
Retail Supermarket Opportunity?
Somewhere in all all of this is a silver lining for the supermarket retailer. Service could now make a resurgence like never before. Center store will likely become weaker but perishables might become more relevant than ever. Personally I have rarely written an article without a definite opinion of a direction, however this is a tough call.
Within this acquisition the only definitive finding is digital food purchases is here to stay like never before imagined. What and how retail becomes is beyond most of us at this time. One such reference to where Wall Street sees national wholesale grocers is the 25% decline of Supervalu's market cap in the last week to ten days.
Uber did it to the cab industry, Netflix devastated Blockbuster and so now Amazon & Whole Foods will take the physical to digital like never before in the retail food space.
Somewhere in all of this is an opportunity for traditional retailers. Today is a great time to begin looking. Don't wait, Amazon is not the "Big Box" retailer but rather a flexible, nimble monster heading right at all of us....Good Luck & Get Moving!
Many have asked why I choose to write about what I see in the supermarket industry today and my ideas. At PreparedFoodPhotos.com & Adlife we believe great ideas and the resulting branding will give new life and direction to any company. So for that reason we chose to open the discussion.
Yes, I understand I probably misspelled something or butchered the English language in a few places, the goal however was to open your minds to new ideas. Many thanks to Sharon Albrizio for her help with this article.
Joel Albrizio, President of PreparedFoodPhotos.com & Adlife
Follow Me On Twitter @joelalbrizio or right here on LinkedIn!
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