By Joel Albrizio, President, Adlife Marketing & Communications
Winn Dixie has Tried It All But How About A More Digital Winn Dixie?
Here is a company that has tried it all. So when Winn Dixie wakes up every morning and Publix remains next door what are their options for sales growth? Winn Dixie is researching all of the available options in search of expanded customer counts and that all important basket size.
The Winn Dixie Shopper Keeps Getting Older...Digital Brings Youth!
So many retailers today will tell you, "My customer is an older customer and therefor not a digital customer" the truth is if today's food retailer advertises via traditional print the resulting customer base will remain the older shopper.
"The Younger Shopper Will Be Reached On The Move With Mobile"
The younger shopper with the larger basket size is on their cell phone or I-pad and not waiting to read the days newspaper and your circular when they arrive home this evening. The real basket size and the proverbial mix is reached when we touch a customer who has enough time to shop only one retail location and will give that supermarket a great order.
"Have Some Fun & Experiment Like Winn Dixie...Try Digital"
Get those toes in the water and begin slowly touching your customer consistently. E-Mail, Social Media, Diverse Web Sites....get out there and let the consumer fully understand your in the game!
Digital will be fun for any retailer, open to what might work thats new. However Digital will also be the death of the retailer so adverse to change they no longer reach out to potential customers as that customer desires to be reached.
If the choice becomes whether to have some fun and experiment with digital or die on the vine....we suggest you avoid the latter and have some fun...get out there today & get digital!
Bad Adz By Adlife Can Help The Supermarket Retailer Have Fun & Grow Supermarket Sales. Join Us At Bad Adz Anytime If You Want To Have Some Fun & Grow.
Many have asked why I choose to write about what I see in the supermarket industry today and my ideas. At Bad Adz, PreparedFoodPhotos.com & Adlife we believe great ideas and the resulting branding will give new life and direction to any company. So for that reason we chose to open the discussion.
Yes, I understand I probably misspelled something or butchered the English language in a few places, the goal however was to open your minds to new ideas. Many thanks to Sharon Albrizio for her help with this article.
Joel Albrizio, President of Bad Adz & PreparedFoodPhotos.com
Follow Me On Twitter @joelalbrizio or right here on LinkedIn!
Don't forget to "Share" with your colleagues!