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a&p

"Eight O'clock".....For A&P Time Ran Out!

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"Eight O'clock".....For A&P Time Ran Out!

By Joel M. Albrizio, President

 

"A Look Back At An Article I Really Enjoyed Writing"

"Retailers Create Big Weeks"....Don't Wait For Them To Happen!

Retailers will always ask, what's the difference from one marketing approach to another? Is there a difference?

The food retailer typically believes if they pick a few good items and let it rip, retail success should be certain to follow.

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"Eight O'clock"..... For A&P Time Ran Out!

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"Eight O'clock"..... For A&P Time Ran Out!

By Joel M. Albrizio, President

"Retailers Create Big Weeks....They Don't Just Happen"

Retailers will always ask, whats the difference from one marketing approach to another? Is there a difference?

The food retailer typically believes if they pick a few good items and let it rip, retail success should be certain to follow.

As marketing executives we explain to the retailer anyone can put ink on paper or exploit digital channels. History however has shown all of us its the content with clear explanations of the retailers deliverables that raises sales.

With the right mix of items at a competitive price directed to and as an event that could evolve into an emotion of "its time to buy" or what we describe as a call to action.

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But A&P Saved Money?

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But A&P Saved Money?

By Joel M. Albrizio, President

"How The R.F.P. Saved A&P Money And Created Insolvency"

It's a simple abbreviation, R.F.P. (Request For Price). How could something so simple designed to cut costs destroy the once dominant retail giants?

Let's first take a look at 2015 and the general mentality of cost cutting to meet the retailers budget. How many times have we all heard phrases like "this technology will save the company 15%-20% in direct labor costs?" Twenty years ago when a salesperson boasted of their latest accomplishment they might say "with this technology you can increase sales 15%-20%."

It's a subtle phrase change, but one that leads the retailer down the wrong path. A path way too many retailers like.

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