Why Hire An Advertising Agency To Handle Your Future?.....So You Have One!
50% Of All Circular Printers Will Fail....It Is Not If, It's When!
So when that printer takes you on a plant tour and you see all of this print iron they are so proud of, think about the debt service attached! Ask why few banks no longer originate loans to circular printers.
By Joel M. Albrizio, President
"How The R.F.P. Saved A&P Money And Created Insolvency"
It's a simple abbreviation, R.F.P. (Request For Price). How could something so simple designed to cut costs destroy the once dominant retail giants?
Let's first take a look at 2015 and the general mentality of cost cutting to meet the retailers budget. How many times have we all heard phrases like "this technology will save the company 15%-20% in direct labor costs?" Twenty years ago when a salesperson boasted of their latest accomplishment they might say "with this technology you can increase sales 15%-20%."
It's a subtle phrase change, but one that leads the retailer down the wrong path. A path way too many retailers like.