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adlife

Wishing The Best To All Of My Readers

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Wishing The Best To All Of My Readers

By Joel Albrizio, President, Adlife Marketing & Communications

We are living in a time of change like no other. There are so many of us communicating in so many ways unimaginable just a few years ago. The good news about that is we better understand each others obstacles and on some levels we come to know one another in an easier more casual manner.

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"Keep Your Fingers Off The Chicken"

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"Keep Your Fingers Off The Chicken"

By Joel Albrizio, President

"Adlife's Images of the Chicken That Is"

Retailers across America deal with theft as a form of shrink every day. For example, Walmart has stepped up efforts to close as many holes as possible to stop shoplifting and its drain on profitability. 

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Happy Thanksgiving From... PreparedFoodPhotos.com

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Happy Thanksgiving From... PreparedFoodPhotos.com

By Joel M. Albrizio, President

"Branding Your Business Is Our Goal Through Exclusive Images"

Every supermarket retailer has to determine their individual sweet spot in this hectic retail food environment.....so where do you fit in? When we review the marketplace, we find that the retailer who defines the value proposition is most likely to succeed.

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"Aldi...A Lot Less For A Little Less"

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"Aldi...A Lot Less For A Little Less"

By Joel M. Albrizio, President

 

"Aldi Wants Shoppers To Expect A little Less But Pay A Little Less"

Aldi attempts to find a solid home on the East Coast. In a not-so-unexpected announcement Aldi is expanding its footprint. Aldi is all about demonstrating to the consumer that if you can cope with less items and less selection, Aldi will deliver a shopping experience for less.

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Trader Joe's... "Try To Name One Item"

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Trader Joe's... "Try To Name One Item"

By Joel M. Albrizio, President

"A Look Back At An Article I Really Enjoyed Writing" 

 

"Digital Advertising Meets 1950s In-Store Graphics & Signs"

So how do we advertise a supermarket with success? Most food retailers follow a very predictable brand marketing path. Some lean more towards digital, and some lean on the print, but most retailers agree the trick is a well balanced marketing program

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Step Up To The "Plate" Like Kroger!

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Step Up To The "Plate" Like Kroger!

By Joel M. Albrizio, President

 

"Kroger's Feeding America Program Helps With Over 200 Million Meals Every Year"

While as Americans we can boast about the many achievements in our lives today, one in seven Americans struggles with hunger.

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Is There A Heartbeat?... "Winn Dixie"

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Is There A Heartbeat?... "Winn Dixie"

By Joel M. Albrizio, President

 

"Who Would, or Could, Manage A Chain With Zero Identity?"

Let's look into the Winn Dixie "brand" today. Winn Dixie, called anything from Winn & Lovett to Southeastern Grocers, and morphed by Bi-Lo, has made many moves in the last ten years. Some of the moves seem logical, while other moves seem like something out of "Ripley's Believe It Or Not"

 

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