h1 { float:left; )

Viewing entries tagged
advertising

"Procter & Gamble Changed The Rules"

Comment

"Procter & Gamble Changed The Rules"

By Joel M. Albrizio, President

"P&G Cuts Advertising Allowances Leading To Diminished Brand Strength".....Now P&G Is Forced To Cut Brands!

Procter & Gamble led the Big "3" in slashing vendor advertising programs a number of years ago. Described in a more politically correct manner, P&G repositioned marketing/advertising funds to more accurately account for these funds. The new approach was to base advertising monies on the cases each retailer purchased.

However you want to look at it this is what happened. For generations Procter & Gamble demanded brand dominance with all of its products. Year after year P&G acquired brands and delivered success again and again.

Comment

"Retailer Buying Hours"

Comment

"Retailer Buying Hours"

By Joel M. Albrizio, President

Where Have They Gone? More Important, Why?

 

  We are all exposed to a retail and wholesale food environment where few, if any, companies still have open buying hours on a weekly basis. Where have they gone and, even more importantly, why are they gone?

  For years the standard culture in the retail and wholesale food business was to have weekly buying hours. This was an opportunity for a vendor to have a weekly sit down with a buyer who represented his or her category for the retailer. These meetings would cover discussions on new items, special promotions, advertising monies & allowances, and more.

  Ask any retailer today and you will be delivered an open-ended response, along the lines of "If you have a new product or promotion just call us and let us know." Does this really work? The answer is no.

Comment

"Adlife Expands Career Opportunities"

Comment

"Adlife Expands Career Opportunities"

By Joel M. Albrizio, President

"Adlife Is Growing...Lets Grow Together"

Adlife has spent the last three years creating a "one of a kind" retail advertising program for its existing and potential customers. This new platform offers the food retailer or wholesaler unparalleled advertising programs in both traditional print as well as every digital and social media channel.

We have enjoyed growth of 18% in 2015 alone and would like to continue our growth for years to come. 

Comment

Advertising - "The Invitation"

Comment

Advertising - "The Invitation"

By Joel M. Albrizio, President

Lets talk about why we advertise and what we expect from our investment.

When we advertise, we must attract new customers to be successful. Advertising, either in print or digital, is an investment. Any investment must reap dividends. In the retail supermarket industry, these dividends are called customers. The larger the customers’ basket size gets, the larger the dividend created by the advertising strategy.

Comment

"Advertising Center Store Items Effectively"

Comment

"Advertising Center Store Items Effectively"

By Joel M. Albrizio, President

"The Ingredients Of The Center Store Purchase"

Most retailers today understand that big box retailers have a significant cost of goods advantage when it comes to center store products. Understanding that as a grocery merchandiser and not becoming complacent in your approach is the deciding factor in acheiving success or failure with your ad.

Comment