By Joel M. Albrizio, President
"Coke Is A Part Of Center Store Sales"
So if center store sales are off everywhere in supermarket retail how can the retailer begin to once again rebuild sales?
The answer is in the brand. The retailer and the product the retailer is aligned with together develop an emotion when thought of and that becomes the retailers brand. To build a great brand it always helps to align yourself with great brands, especially in a difficult center store sales environment.