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Viewing entries tagged
digital marketing

Your Circular Printer?..."The Clock Is Ticking"

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Your Circular Printer?..."The Clock Is Ticking"

By Joel M. Albrizio, President

Why Hire An Advertising Agency Instead of A Printer To Handle Your Future?.....So You Have One! 

50% Of All Circular Printers Will Fail...A Smart Retailer Realizes This! Companies Like ShopRite Control The Entire Process & Only Outsource The Print!

So when that printer takes you on a plant tour and you see all of this print iron they are so proud of, think about the debt service attached! Ask why few banks no longer originate loans to circular printers.

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"Supermarkets Digital Denial"...Who Needs Motivated Shoppers?

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"Supermarkets Digital Denial"...Who Needs Motivated Shoppers?

By Joel M. Albrizio, President

OK, So What Is Going On With.....PokeWho?

Let’s begin by saying, obviously there must be something to a digital craze that is taking this country by storm. Even the most pessimistic retailer who believes the printed circular is here to stay, while holding onto his printed ad with white knuckles, must acknowledge that something is up.

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"No Printed Circular"....What Is Their Plan?

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"No Printed Circular"....What Is Their Plan?

By Joel M. Albrizio, President

 

"How Long Can Any Printer Survive...Read, Think, And You Be The Judge"

Let's take a look today at where retail circular advertising and its intended distribution to customers is heading. With so many retailers like A&P and Sports Authority closing, coupled with every major retail group and its move to digital advertising, the options and window of time to maintain a snail mailed distribution package are becoming limited. 

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"Digital Creativity In Boston's Seaport"

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"Digital Creativity In Boston's Seaport"

By Joel M. Albrizio, President

"Adlife, Along With GE & Wegmans, Expands Into Boston's Seaport"

Adlife has taken the opportunity to expand into Boston's creative Seaport district. Boston's Seaport District is all about creativity. Adlife thrives on creativity, both in design and ideas.

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The Phone Is Digital....Get Digital With Your Ads!

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The Phone Is Digital....Get Digital With Your Ads!

By Joel M. Albrizio, President

That Phone Is Digital...Talk To Your Customers Digitally!

Deciding who your customer is and how best to reach them animates most retailers marketing conversations. There are so many meetings we all attend where we hear "our customer is not a digital customer".

It seems today, if as a retailer we believe our customer is not a digital customer we avoid advertising to and attracting that all important, younger shopper and an entire demographic ready and willing to spend.

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Adlife Articulates Your Story For Retail Success

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Adlife Articulates Your Story For Retail Success

By Joel M. Albrizio, President

It has been said, "a picture is worth a thousand words." Adlife takes a picture with the right words and delivers thousands of customers.

At Adlife Marketing & Communications, we are proud of our heritage. Knowing where we’ve been and where we’re going is the fabric of who we are - both as individuals, and together as a company.

For over forty years, we have specialized in retail advertising and marketing for family-owned and large-scale brands across decades of economic trends. Through our work in this sector, we have developed a universal skill set that has been successfully applied to clients in other industries.

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"Publix"....Why Hide A Great Ad Online?

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"Publix"....Why Hide A Great Ad Online?

By Joel M. Albrizio, President

"Why Do Supermarkets Discount The Discounts By Hiding Them"

OK, it's 2016 and the world seems centered on hot prices. Ahead of most everything important in food retail the customer wants a hot price. With red arrows on each web site example we will illustrate where the weekly ad is. You can ask yourself with all of the money a great ad costs isn't it hidden?

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"Digital vs. Print Debate"

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"Digital vs. Print Debate"

By Joel M. Albrizio, President

"Age Based Marketing Philosophies"

An interesting conversation is taking place across retail America. In supermarket meeting rooms the debate continues on how the customer age affects how the retailer might reach the customer or better yet the potential customer.

Every food retailer today understands there is a customer acquisition cost. This is to be expected in acquiring increased customer counts and basket size. How will the retailer get the best return on the marketing investment?

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