Advertising Industry Insights and Analysis
by Joel Albrizio
Viewing entries tagged
grocery sales
By Joel M. Albrizio, President
Don't Give Up On Center Store Sales!
Other than the big boxes, most retailers feel defeated in the "center store sales fight". The attitude is "we can't get the big box cost of goods on center store products". The important issue is what your customer expects - will you deliver what he or she might expect?
"Lets Call It P.O.P. Point Of Purchase....It Works"
Supermarket retailers will always ask, "what is the secret to building the average basket size"?
The simple answer is to make readily available the relationship between item & price. How do we best accomplish this? Signs, Signs, Signs!
By Joel M. Albrizio, President
"Center Store Sales Depend On The Appetite Of Our Kids"
Most every retailer in America, both small and large, is looking for the secret to increasing center store sales. As participants in this search for answers we all have ideas while many retailers have, in a sense, "given up" on the center store.
When we look at retail sales we need to make some observations. What type of shoppers give the retailer the largest basket size and why? It seems in most surveys today, the shopper with the least amount of time (the proverbial soccer mom) gives the retailer the largest basket size.
By Joel M. Albrizio, President
Don't Give Up On Center Store Sales!
Other than the big boxes most retailers feel defeated in the "center store sales fight". The attitude is "we can't get the big box cost of goods on center store products". The important issue is what does your customer expect and will you deliver what he or she might expect?
