By Joel M. Albrizio, President
"Who Would Or Could Manage A Chain With Zero Identity"
Let's look into the Winn Dixie "brand" today. Winn Dixie, called anything from Winn & Lovett to Southeastern Grocers, and morphed by Bi-Lo, has made many moves in the last ten years. Some of the moves seem logical, while other moves seem like something out of "Ripley's Believe It Or Not"
"Who Is Winn Dixie?"
The company has been in every form of financial stress imaginable. To raise additional money, Bi-Lo sold its grocery warehouses to C&S....does the sale to C&S make Winn Dixie more or less competitive? Winn Dixie has less in the facility offerings, and now seemingly can not reach the necessary competitive price points to build sales.