By Joel M. Albrizio, President
"A Perfect Time To Tell Us Who You Are"
Lets take a look behind the curtain of Whole Foods. Whole Foods, often referred to in jest as "Whole Paycheck". Whole Foods has had a proud past of bringing only the best to market.
While servicing a customer base willing to pay a premium for only the the best, the freshest, the safest products we have been hammered home the brand built by and on "TRUST".
While avoiding the good and the bad of this brand based on trust over the last year or two we can all certainly agree to some degree the bloom is off the rose. Where does and will Whole Foods go from here? Does it begin to look for the business model with lower prices?....It has? Does it slip and stay at this new level of brand compromised?