By Joel M. Albrizio, President
"Center Store Sales Depend On The Appetite Of Our Kids"
Most every retailer in America, both small and large, is looking for the secret to increasing center store sales. As participants in this search for answers we all have ideas while many retailers have, in a sense, "given up" on the center store.
When we look at retail sales we need to make some observations. What type of shoppers give the retailer the largest basket size and why? It seems in most surveys today, the shopper with the least amount of time (the proverbial soccer mom) gives the retailer the largest basket size.