By Joel M. Albrizio, President
"Kroger's Feeding America Program Helps With Over 200 Million Meals Every Year"
While as Americans we can boast about the many achievements in our lives today, one in seven Americans struggles with hunger.
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kroger
By Joel M. Albrizio, President
"Kroger Sells With Item & Price"
"Lets Call It P.O.P. Point Of Purchase....It Works"
Supermarket retailers will always ask, "what is the secret to building the average basket size"?
The simple answer is to make readily available the relationship between item & price. How do we best accomplish this? Signs, Signs, Signs!
By Joel M. Albrizio, President
"Kroger's Feeding America Program Helps With Over 200 Million Meals Every year"
While as American's we can boast about the many achievements in our lives today, one in seven American's struggles with hunger.
Not Buying A New Car, Fun Clothes Or A Weekend Getaway.....No They Fight Hunger!
By Joel M. Albrizio, President
"Kroger Sells With Item & Price"
"Lets Call It P.O.P. Point Of Purchase....It Works"
Supermarket retailers will always ask, "what is the secret to building the average basket size"?
The simple answer is to make readily available the relationship between item & price. How do we best accomplish this? Signs, Signs, Signs!
By Joel M. Albrizio, President
While Not On The Same Team These Retailers Make Each Other Better At Everything They Accomplish!
"Sometimes The Next Big Thing Is A Bunch Of Little Things......Ideas"
Today we live and work in a food retail world where we all search for the next big thing. What is that next big idea or material change to the retail food marketing approach is that will take your company to the next level.
Soon, after looking at so many ideas and approaches there is likely.....
By Joel M. Albrizio, President
"A Successful Retailer Building Stockholder Confidence"
Retail success relies on giving the customer what they want and need. How much simpler could that be? Well lets look at it. Supermarket retailers and wholesalers have become accustomed to attempting to direct the customer toward the purchase that works best for them.
"Supermarkets find success when advertising what the customer is most likely to need & want, when they will need it"
There are so many great examples of this on the marketing calendar but lets focus in on one example so apparent yet overlooked by most in the retail supermarket marketing strategies, Christmas.
By Joel M. Albrizio, President
Consistency Is How A Brand Evolves......
Branding is a word we hear so often, does it mean anything to us any longer?
For many years few considered branding or what the ingredients were to a great brand. All anyone said related to branding was "hey' that's the best coffee or that's the best store......but why? We all knew great brands but failed to recognize the process of branding and its effects on sustainable success.
Kroger is a great example of "The Brand". Like them or not we all understand what Kroger sells, where they they sell it and our reasonable expectations of the customer services Kroger will offer the shopper.