By Joel M. Albrizio, President
That Phone Is Digital...Talk To Your Customers Digitally!
Deciding who your customer is and how best to reach them animates most retailers marketing conversations. There are so many meetings we all attend where we hear "our customer is not a digital customer".
It seems today, if as a retailer we believe our customer is not a digital customer we avoid advertising to and attracting that all important, younger shopper and an entire demographic ready and willing to spend.