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"Kroger Increases Its Basket Size With Signs"

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"Kroger Increases Its Basket Size With Signs"

By Joel M. Albrizio, President

"Kroger Sells With Item & Price"

"Lets Call It P.O.P. Point Of Purchase....It Works"

Supermarket retailers will always ask, "what is the secret to building the average basket size"?

The simple answer is to make readily available the relationship between item & price. How do we best accomplish this? Signs, Signs, Signs!

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