Advertising Industry Insights and Analysis
by Joel Albrizio
Viewing entries tagged
retail advertising
By Joel M. Albrizio, President
"Aldi Wants Shoppers To Expect A little Less But Pay A Little Less"
Aldi attempts to find a solid home on the East Coast. In a not-so-unexpected announcement Aldi is expanding its footprint. Aldi is all about demonstrating to the consumer that if you can cope with less items and less selection, Aldi will deliver a shopping experience for less.
By Joel M. Albrizio, President
"Kroger Sells With Item & Price"
"Lets Call It P.O.P. Point Of Purchase....It Works"
Supermarket retailers will always ask, "what is the secret to building the average basket size"?
The simple answer is to make readily available the relationship between item & price. How do we best accomplish this? Signs, Signs, Signs!
By Joel M. Albrizio, President
Why Hire An Advertising Agency Instead of A Printer To Handle Your Future?.....So You Have One!
50% Of All Circular Printers Will Fail...A Smart Retailer Realizes This! Companies Like ShopRite Control The Entire Process & Only Outsource The Print!
So when that printer takes you on a plant tour and you see all of this print iron they are so proud of, think about the debt service attached! Ask why few banks no longer originate loans to circular printers.
By Joel M. Albrizio, President
What Can The NGA Do To Be More Progressive?
The NGA occupies an interesting position in today's retail supermarket landscape. The independent supermarket retailer is at a dangerous intersection with two choices.
By Joel M. Albrizio, President
"Who Would Or Could Manage A Chain With Zero Identity"
Let's look into the Winn Dixie "brand" today. Winn Dixie, called anything from Winn & Lovett to Southeastern Grocers, and morphed by Bi-Lo, has made many moves in the last ten years. Some of the moves seem logical, while other moves seem like something out of "Ripley's Believe It Or Not"
"Who Is Winn Dixie?"
The company has been in every form of financial stress imaginable. To raise additional money, Bi-Lo sold its grocery warehouses to C&S....does the sale to C&S make Winn Dixie more or less competitive? Winn Dixie has less in the facility offerings, and now seemingly can not reach the necessary competitive price points to build sales.
By Joel M. Albrizio, President
That Phone Is Digital...Talk To Your Customers Digitally!
Deciding who your customer is and how best to reach them animates most retailers marketing conversations. There are so many meetings we all attend where we hear "our customer is not a digital customer".
It seems today, if as a retailer we believe our customer is not a digital customer we avoid advertising to and attracting that all important, younger shopper and an entire demographic ready and willing to spend.
"Lets Call It P.O.P. Point Of Purchase....It Works"
Supermarket retailers will always ask, "what is the secret to building the average basket size"?
The simple answer is to make readily available the relationship between item & price. How do we best accomplish this? Signs, Signs, Signs!
By Joel M. Albrizio, President
Lets talk about why we advertise and what we expect from our investment.
When we advertise, we must attract new customers to be successful. Advertising, either in print or digital, is an investment. Any investment must reap dividends. In the retail supermarket industry, these dividends are called customers. The larger the customers’ basket size gets, the larger the dividend created by the advertising strategy.
