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Viewing entries tagged
retail branding

Albertsons..."Success Through Simplicity"

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Albertsons..."Success Through Simplicity"

By Joel M. Albrizio, President

"A Look Back At An Article I Really Enjoyed Writing" 

"Albertsons Keeps It Simple, So Simple It Just Works"

So what is it Albertsons does with their advertising? Albertsons has so little "sizzle" in its advertising program that we must refer to its lack of sizzle as the "sizzle." Albertsons’ advertising style may not be anything special - in fact, at times it’s almost boring - yet, interestingly enough, it manages to be steady and effective.
 

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"Whole Paycheck"...We Think Not!

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"Whole Paycheck"...We Think Not!

By Joel M. Albrizio, President

"A Look Back At An Article I Really Enjoyed Writing" 

 

So What Is Whole Foods If This Isn't Prepared Foods?

Shopping at Whole Foods is an experience in itself. As we push our carriage around this retailer that smells delicious, it's easy to ask yourself..."Am I in a supermarket or a restaurant? What smells so good?"

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Over 22,000 Followers...Whats Next...My Opinion!

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Over 22,000 Followers...Whats Next...My Opinion!

By Joel M. Albrizio, President

Later This Week We Will Look At Who Will Chop The Chopper...What Is the Relevance Of A Price Chopper Sale, Should It Take Place?

We will ask if we have seen, or about to have seen, the last of the American Retail Dream. Have we seen the last of that incredible family business story where within a single family a company can be born and grow to a level of national retail grocery respect?

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"Eight O'clock".....For A&P Time Ran Out!

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"Eight O'clock".....For A&P Time Ran Out!

By Joel M. Albrizio, President

 

"A Look Back At An Article I Really Enjoyed Writing"

"Retailers Create Big Weeks"....Don't Wait For Them To Happen!

Retailers will always ask, what's the difference from one marketing approach to another? Is there a difference?

The food retailer typically believes if they pick a few good items and let it rip, retail success should be certain to follow.

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Publix...Did You Know?

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Publix...Did You Know?

By Joel M. Albrizio, President

 

"Where Shopping & Working Is A Pleasure"

Can you imagine a supermarket's slogan being "Where Shopping is a Pleasure" and a great place to work?

Wait a second, a pleasure to work at a supermarket?

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"Sprouts"...The Un-Grocer!

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"Sprouts"...The Un-Grocer!

By Joel M. Albrizio, President

Follow us to & through Sprouts Farmers Market

So let’s tell the tale this week of Sprouts Farmers Market… and what a tale it is. Sprouts Farmers Market is America's un-grocery retailer. They are perhaps the country’s best example of how a different selling and focus and also a different consciousness create an intrigue that drives consistent followers through the front door of each location with a cult-like following.

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"Retail Sales Peyton Style"

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"Retail Sales Peyton Style"

By Joel M. Albrizio, President

 

"Supermarkets Can Learn From Peyton Manning & Increase Sales"

So what does Peyton Manning have to do with retail sales? Peyton Manning is a retail sales machine. Customers love Peyton Manning's down to earth nature, and we all chuckle through his every commercial. While not even realizing it, we as customers feel drawn to a company that we would otherwise have no connection to, because it is through them that we come to better know and like Peyton.

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"Food Lion"... Let The Lion Roar!

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"Food Lion"... Let The Lion Roar!

By Joel M. Albrizio, President

"The King Of The Retail Jungle & A Great Comeback"

Food Lion has traveled an interesting road to where it is today. Founded in 1957 originally under the corporate name Food Town by Ralph Ketner. Mr. Ketner and later the Belgium based Delhaize Group operated the original group of Food Town's under this name until 1983 when the company was renamed Food Lion.

"Food Lion Has A Commanding Presence"

With over 1,000 locations Food Lion has had many bumps in this long road. After unsuccessful attempts with international expansion and difficulty with domestic retail banners like Bloom, Bottom Dollar Food, Harvey's, Reid's.... Food Lion continues to bump along this road.

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