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Viewing entries tagged
retail success

"Food Lion"... Let The Lion Roar!

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"Food Lion"... Let The Lion Roar!

By Joel M. Albrizio, President

"The King Of The Retail Jungle & A Great Comeback"

Food Lion has traveled an interesting road to where it is today. Founded in 1957 originally under the corporate name Food Town by Ralph Ketner. Mr. Ketner and later the Belgium based Delhaize Group operated the original group of Food Town's under this name until 1983 when the company was renamed Food Lion.

"Food Lion Has A Commanding Presence"

With over 1,000 locations Food Lion has had many bumps in this long road. After unsuccessful attempts with international expansion and difficulty with domestic retail banners like Bloom, Bottom Dollar Food, Harvey's, Reid's.... Food Lion continues to bump along this road.

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"Eight O'clock"..... For A&P Time Ran Out!

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"Eight O'clock"..... For A&P Time Ran Out!

By Joel M. Albrizio, President

"Retailers Create Big Weeks....They Don't Just Happen"

Retailers will always ask, whats the difference from one marketing approach to another? Is there a difference?

The food retailer typically believes if they pick a few good items and let it rip, retail success should be certain to follow.

As marketing executives we explain to the retailer anyone can put ink on paper or exploit digital channels. History however has shown all of us its the content with clear explanations of the retailers deliverables that raises sales.

With the right mix of items at a competitive price directed to and as an event that could evolve into an emotion of "its time to buy" or what we describe as a call to action.

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