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safeway

"Safeway... Trust Is Its Brand"

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"Safeway... Trust Is Its Brand"

By Joel M. Albrizio, President

"Why do consumers shop a particular retail food location?"

When we take a look at how to best grow retail supermarket sales we most often overlook trust. Almost without exception most retailers think it's all about price. The right price or the right brand at the right price. Is that really true?

"Work On The Value Proposition While Incorporating Trust"

While most successful retail supermarket executives are concerned about price,  it's a concern about price as a value added ingredient while building trust that is most important.

The 'Old Saying In Retail" is on the holidays or special event customers shop the store they trust.

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