By Joel M. Albrizio, President
The Stop & Shop Branding Mystery...Please Explain The "My"
Lets take a look at Stop & Shop and how they have branded themselves, or perhaps have not branded themselves. Have they fallen short in branding correctly or perhaps branded and branded until they no longer have a definable brand identity.
When we define branding we look for a finished product that is easy to recognize and believe in within the retail space we are looking to become a consumer. A company branded correctly brings positive thoughts to mind with any marketing touch.