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Viewing entries tagged
stop and shop

"My" Stop & Shop.......Why My?

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"My" Stop & Shop.......Why My?

By Joel M. Albrizio, President

The Stop & Shop Branding Mystery...Please Explain The "My"

Lets take a look at Stop & Shop and how they have branded themselves, or perhaps have not branded themselves. Have they fallen short in branding correctly or perhaps branded and branded until they no longer have a definable brand identity.

When we define branding we look for a finished product that is easy to recognize and believe in within the retail space we are looking to become a consumer. A company branded correctly brings positive thoughts to mind with any marketing touch.

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"Digital vs. Print Debate"

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"Digital vs. Print Debate"

By Joel M. Albrizio, President

"Age Based Marketing Philosophies"

An interesting conversation is taking place across retail America. In supermarket meeting rooms the debate continues on how the customer age affects how the retailer might reach the customer or better yet the potential customer.

Every food retailer today understands there is a customer acquisition cost. This is to be expected in acquiring increased customer counts and basket size. How will the retailer get the best return on the marketing investment?

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