By Joel M. Albrizio, President
"Digital Advertising Meets 1950's In-Store Graphics & Signs"
So how do we advertise a supermarket with success? Most food retailers follow a very predictable brand marketing path. Some lean more towards digital and some lean on the print, but most retailers agree the trick is a well balanced marketing program.
The debate slides from 60/40 print/digital to 60/40 digital/print. Most retailers agree the printed ad is still the solid bread winner while digital erodes the analog dollar more every year.
When we survey the retail food landscape the marketing is so predictable until....OOPS, how does Trader Joe's advertise?