Advertising Industry Insights and Analysis
by Joel Albrizio
By Joel Albrizio, President, Adlife Marketing & Communications
The "Boston Herald" Announces Bankruptcy Filing!
This last week the Boston Herald filed for bankruptcy protection. Why is that? Print is analog and today we live in a digital world. When was the last time you were with someone who did not occasionally take a look at their cell phone?
By Joel Albrizio, President, Adlife Marketing & Communications
Winn Dixie has Tried It All But How About A More Digital Winn Dixie?
Here is a company that has tried it all. So when Winn Dixie wakes up every morning and Publix remains next door what are their options for sales growth? Winn Dixie is researching all of the available options in search of expanded customer counts and that all important basket size.
The Winn Dixie Shopper Keeps Getting Older...Digital Brings Youth!
By Joel Albrizio, President, Adlife Marketing & Communications
"Supervalu"...More Questions Than Answers Especially After The Acquisition Of Associated Grocers
Supervalu has the reputation as a company with programs. From detailed software to retail sales building programs Supervalu has been know as the grocery retail support wholesaler with a program for everything.
Today's retail food world is a complex marketplace where one size will never fit all, or even close.
By Joel Albrizio, President, Adlife Marketing & Communications
"Adlife Grows Retail Sales With Bad Adz....eMail With Real Reach"
For some time most retailers have realized stagnant or in fact declining retail sales. Why is that do you think? Retail sales success is about excitement. Something new, something fun, spontaneous retailers have that all important edge.
By Joel Albrizio, President, Adlife Marketing & Communications
"Perhaps The Bigger Question Is Who Or What Will Kroger Become"
Kroger is this huge dominant big box retailer looking somewhat untouchable, right? Or...has Kroger become a retailer lost in a retail grocery world so engrossed in transition that few of us can figure out who or what Kroger might become or even evolve into.
A better question might be... what are the retail options for Kroger?
By Joel Albrizio, President, Adlife Marketing & Communications
"LinkedIn Is A great Outlet To Explore Opinions & Ideas"
Over the years on a personal level or for the purposes of the accounts we service I have kept notes on my thoughts or ideas detailing how to grow retail food sales. About 18 months ago I thought I would clean up those ideas so they could easily be shared by others in the grocery industry.
By Joel Albrizio, President, Adlife Marketing & Communications
"Why Do Retailers Need An Image License To Market Perishables"
Today retail supermarkets and grocery wholesalers are dealing with so many obstacles to remain profitable so many of the little do's and don'ts of good business are commonly overlooked. One that is often overlooked is proper licensing for the images that have "Branded" your retail supermarket.
By Joel Albrizio, President, Adlife Marketing & Communications
Amazon & Whole Foods Will Demand Lower Retail Prices!
As the marketplace continues to evolve in the retail food space Amazon intends to drive supermarket retails even lower. Amazon, through Whole Foods and in part the membership and technology of Amazon Prime will drive the once pricey Whole Foods retail pricing to that of traditional supermarkets.
