Bad-Adz...Online Grocery Shopping Now!

By Joel Albrizio

"2020...The Year The Consumer Migrated To Online Grocery Shopping"

Convenience now magnified by CoronaVirus fears has opened shoppers minds to online grocery shopping like never before. As we suddenly emerge ourselves in social distancing measures we begin to understand online grocery shopping is the ultimate in social distancing.

While keeping in mind the importance of distancing ourselves from others remember the grocery store employee, many of which are part time and frankly paid little for the personal risks they now face. We owe each of them a debt of gratitude!

I am honestly surprised at the speed grocers continue the move to digital. I speak daily to retailers that are working more hours than they ever have before in an effort to keep the all important supply chain of our necessary staple items available to customers in need.

Is It Too Late To Open An Online Shopping Relationship?

Surprisingly it is not too late to open an online shopping relationship. Many of our vendors are open to new retailers converting to online shopping. One such vendor guaranteeing this conversion in 48 hours or less.

With our eMail lists developed by zip code, Bad-Adz Digital interfaces the consumer with recipe videos and weekly specials directly to a landing page where the customer can now purchase these specials.

Bad-Adz with its passive fun recipe videos placed on Facebook and almost every imaginable social media option, deliver the customer directly to a landing page on the retailers web site. A customer ready to shop. Now with the deliverables online shopping adds the customer can easily begin shopping.

Online Shopping Is The Ultimate Continuity Program While Keeping Socially Distant

Now let's look forward. How will the supermarket retailer hold on to these newly acquired retail customers and the resulting sales. greater customer counts and larger basket sizes allow the retailer the all important mix along with customer safety and piece of mind. We believe a large percentage of shoppers will love online shopping so much many will remain online shoppers long after the rear of the Corona Virus has lessened.

May God Bless Each Of You....Stay Safe

Many have asked why I choose to write about what I see in the supermarket industry today and my ideas. At Bad-Adz Digital, PreparedFoodPhotos.com & Adlife we believe great ideas and the resulting branding will give new life and direction to any company. So for that reason we chose to open the discussion.

Yes, I understand I probably misspelled something or butchered the English language in a few places, the goal however was to open your minds to new ideas.

Joel Albrizio - Bad-Adz Digital, Bad-AdzVideos.com, PreparedFoodPhotos.com & Adlife

Meijer On Instacart...Retail Hijacking?

By Joel Albrizio

Meijer Was Marketed On The Instacart Platform Without Any Agreement With Meijer. Meijer Is A Shpt Online Shopping Member!

So now we enter the digital marketplace where all the perils of companies like Instacart become retail reality.

Insgtacart is representing retailers while the retailer may not even be aware Instacart is actually selling their own products to their own customers at a higher price point.

Correct, without any formal contractual relationship or POS pricing access Instacart in the case of Meijer sells Meijer perishables and center store items.

Instacart Employees Are Not Meijer Trained Employees!

These Instacart employees may not even have any supermarket training at all. One thing for sure, Meijer & it's valuable branding mission has no control over these Instacart employees, their training or who gets hired. However, the Instacart employee is executing on the Meijer brand!

In Fact Instacart Is Profiting From The Meijer Brand.

Is the Instacart employee trained in the customer service, loyalty or frankly any of the Meijer programs.....No.

As a supermarket retailer companies like Meijer have spent hundreds of millions of dollars to build prime locations and a trusted brand. Then without any formal agreement or training Instacart, a San Francisco based start-up jumps in and in essence hijacks the Meijer brand for its own retail sales advances.

So now let's dig deeper into the all important pricing model. When Instacart sells Meijer items like perishables are these Meijer prices or are these Instacart prices. One popular perishable item as an example is ground beef.

Meijer does all that they can to achieve the most attractive price point. What if Meijer building brand wants a retail on 80% lean ground beef at $$1.89 lb. and to be profitable, the consumer pays Instacart a retail of $2.89 lb.

Same Ground Beef Instacart Sells Meijer Ground Beef At $1.00 Per Pound Higher! Lower Left See The Meijer Ad Ground Beef Below....

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See The Instacart/Meijer Up-charged Ad below...$1.00 lb. Higher!

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Which price is most likely to optimize on a search engine? Meijer at $1.89 lb. or Meijer @ Instacart @ $2.89 lb.?

Does Instacart Have A Responsibility To Explain What Is Taking Place To The Consumer? Especially Where The Brand For Sale is Meijer...

While this is an article of opinion, I believe the retailer must have control over all food items within it's brand if for no other reason than food safety in this dangerous health environment.

Every retailer must have control over every item it sells and routinely investigate and approve all of the possible routes those food items might take on its way to the consumer.

Remember, in the case of Meijer, when something goes wrong with the Meijer customer Instacart has become involved with, Meijer has no idea what went wrong and or why?

While this may seem a stretch, Meijer actually has little control over whether Instacart is actually selling the consumer Meijer products. I guess as a consumer you just have to take Instacart's word for where the items were actually sourced?

When most of us purchase from a supermarket items as sensitive as food, we both want and need to know who is really selling us that food and who really stands behind what we feed our families.

This is an article based on my opinion only. I enjoy writing what I see in the retail food marketplace from time to time when I feel followers will find some relevance.

Many have asked why I choose to write about what I see in the supermarket industry today and my ideas. At Bad-Adz Digital, PreparedFoodPhotos.com & Adlife we believe great ideas and the resulting branding will give new life and direction to any company. So for that reason we chose to open the discussion.

Yes, I understand I probably misspelled something or butchered the English language in a few places, the goal however was to open your minds to new ideas.

Joel Albrizio - Bad-Adz Digital, Bad-AdzVideos.com, PreparedFoodPhotos.com & Adlife

Fresh & On Time...Bad-Adz Selects Mercato For Online Shopping Partner!

By Joel Albrizio

Bad-Adz Digital understands the need for a complete digital connection for today's supermarket retailer. Bad-Adz Digital delivers the consumer from almost every imaginable digital entry point to the retailers web site ready to shop. The retailer picks the landing page and that's where we deliver the customer.

So many retailers today have a printed circular and wonder where the disconnect is and why online shoppings sales don't just materialize.

"Printed Ads Evolving Into Online Sales Don't Happen"

Building a business is about reducing barriers of entry. Properly understanding how and why the consumer might choose your supermarket as their grocer is imperative. To be competitive every retailer must fire on all cylinders for sustainable retail success.

Take a moment and think about how many Christmas presents you & your family purchased online. Online shopping is today's emerging marketplace. Not everyone has the time to shop after work or on weekends.

Ironically many shopping orders originate during the work day from an office environment. Other orders take place while watching soccer or little league baseball!

"Every Retailer Must Enter The Online Shopping Marketplace"

In some manner to remain competitive every supermarket retailer must serve up an online shopping option. With that in mind how will the retailer best approach this new marketplace and once again begin to grow?

Bad-Adz Digital is a one of a kind retail supermarket digital provider. Understanding that we knew our product offering would never be complete without online shopping relationships.

If a Bad-Adz Digital retailer reserved within 30 days that retailer could be live and available for their customers.

In searching the online shopping landscape, Bad-Adz looked into many online shopping opportunities. Bad-Adz found the Mercato, its reliability & start up costs important. Efficiency through delivery to the consumers home was the goal and in the end, Bad-Adz Digital chose Mercato.

Every retailer entering the online shopping experience must strive for consistency in the quality standards your customers have become reliant on. Mercato delivers hand selected perishable and center store items chosen by your own employees.

Mercato deliverables include retailer control over selection of the products and services the consumer receives. The quality control your customer has become accustomed to will not change.

The delivery is completed by third party vendors. No retail supermarket employee will enter or confront a consumer outside of the retail store environment. Instead third party "National" partners are selected to deliver on time, to your customers their weekly groceries.

"Your Quality Perishables Delivered Fresh & On Time"

Mercato, with an expected average order well above the in store national average allows the supermarket retailer the full shopping experience once again. Deeper center store penetration will deliver on the important mix every retailer requires for survival.

Your Customers Want "Green" So Give Them What They Want!

Bad-Adz Digital is an entirely green concept. Our goal is to continue to work with retailers and wholesalers alike to deliver on "Green"

Bad-Adz Digital found the entire Mercato supermarket interface "Green" to it's very core. This made Mercato the perfect partner. However in addition, Mercato Green offers a special priced annual delivery charge where the consumer gets unlimited grocery deliveries for a full year.

Bad-Adz and Mercato will return retail sales growth to an industry where flat retail sales are the new "Good"

Many have asked why I choose to write about what I see in the supermarket industry today and my ideas. At Bad-Adz Digital, PreparedFoodPhotos.com & Adlife we believe great ideas and the resulting branding will give new life and direction to any company. So for that reason we chose to open the discussion.

Yes, I understand I probably misspelled something or butchered the English language in a few places, the goal however was to open your minds to new ideas.

Joel Albrizio - Bad-Adz Digital, Bad-AdzVideos.com, PreparedFoodPhotos.com & Adlife

"41"​ Years Of What I Love To Do...Your Ads!

By Joel Albrizio

Welcome "2020" With All That Will Be! 

As we move past the holidays and look toward all of the changes at retail that are likely to take place in 2020 I always enjoy looking back just a bit in time.

I am grateful after 41 years of marketing supermarkets of every shape and size. I have met so many interesting people from all walks of life who have found success in the supermarket industry.

We Are Proud To Be A Part Of So Many Of Your Marketing Strategies

Beginning in 1978 as a way to afford an education through today I have concentrated on supermarkets. How supermarkets become successful by lowering the barrier of entry for new sales while remaining aware of what might hamper that success.

Only consistent sustainable success will result in real supermarket progress.

We began as one of the first agencies in the nation to have a complete image library first in black and white only and then in color.

Today we have expanded heavily into video. We take the details of a recipe right to the potential customer and show them how easily it is to cook at home while directing them to build basket size.

Telling Your Story & Building Basket Size!

Our job has never been anything different than telling your retail story. Depicting what is important and what specifically differentiates your store from the competition. Once defining those differences we can work on the basket size and teach your customer there remains a great center store opportunity.

Often times as an owner of a business we overlook value added touches that make a difference to the consumer.

Our responsibility is not only to identify those important goods and services but to accurately describe that to an ever searching consumer base looking to purchase what might make a difference in their daily lives.

Thank-you for allowing me first as a sole proprietor, then with so many changes over the years as we grew and now as Bad-Adz Digital to be a part of your supermarket success. 

From all of us at Bad-Adz Digital we would like to say a collective "Thank-you" We have worked with so many of you and will continue too. At Bad-Adz Digital, this is our privilege. 

Thank you for following on LinkedIn and we wish you the most prosperous 2020 that is possible.

This will no doubt be an interesting year for any of the real "Foodies" out there who really enjoy food at retail and what it's all about. 

Many have asked why I choose to write about what I see in the supermarket industry today and my ideas. At Bad-Adz Digital, PreparedFoodPhotos.com & Adlife we believe great ideas and the resulting branding will give new life and direction to any company. So for that reason we chose to open the discussion.

Yes, I understand I probably misspelled something or butchered the English language in a few places, the goal however was to open your minds to new ideas.  

Joel Albrizio Bad-Adz Digital, Bad-AdzVideos.com PreparedFoodPhotos.com & Adlife

Publix...The "Sub With Sizzle"​

By Joel Albrizio

Publix Is So Efficient At Store level...What's Left Is To Tell The Story. Just An Overview Of One Publix Item

I have like so many other foodies, written about Publix a number of times. Long considered one of the countries best retailers, Publix touches on every customers needs at store level.

Publix the retail food innovator, was first to identify & make so many departments a part of it's retail offering. All that was left was to tell the story.

Publix "Brands" each department with custom photography. The photography that is not only mouth watering but has you remember Publix and that special item. Some retailers isolate signature items, often a couple for each location.

Click here to read more

Foodies Love Great Food...Define Your Brand Visually!

By Joel Albrizio

What Is Your Supermarket If Not Special...Lets See What's So Special!

When You Have A Butcher Behind The Counter In 2019 Your Store Is Now Special...Foodies Love Fresh!

Today's independent grocer needs to execute well on customer service & fresh. Locally grown, organic, & fresh...Combine that with solid customer service and you now have a lot to talk about.

Become the trusted brand and you have now lowered the barrier of entry to build sustainable retail sales. With branding you will build retail sales...Lets do it together!

Many have asked why I choose to write about what I see in the supermarket industry today and my ideas. At Bad-Adz Digital, PreparedFoodPhotos.com & Adlife we believe great ideas and the resulting branding will give new life and direction to any company. So for that reason we chose to open the discussion.

Yes, I understand I probably misspelled something or butchered the English language in a few places, the goal however was to open your minds to new ideas.

Joel Albrizio Bad-Adz Digital, Bad-AdzVideos.com PreparedFoodPhotos.com & Adlife

Spartan Foods Eroded By Digital

By Joel Albrizio

How Does Spartan Foods Fight Digital Competition With Print?

Like most big box retailers Spartan Foods is in the fight of its life. Competitors of Spartan Foods print marketing program have all of the information to compete with Spartan Foods as the ad breaks! Yes, that is correct. The competition has the weekly circular real time for the sale week and is now ready to compete with Spartan Foods...Digitally!

Spartan Food ad often breaks on Tuesday. Therefor, any Tuesday morning at 9:00 AM or Monday evening into the early morning hours into Tuesday, Spartan Foods competition can eMail potential customers. The competition fully understands all of Spartan Foods weekly specials. The competition can simply review the Spartan Foods printed circular and match or lower prices as desired digitally. All of this can be done within moments of the Spartan Foods ad break.

https://www.youtube.com/watch?v=yWnEQrLbIto

Now Lets Add A Recipe Video From Bad-Adz & Give The Customer Recipe Ideas While Lowering The price Point Below That Of Spartan Foods!

If as the competitor and Spartan Foods we agree Spartan Foods has established a great price this week for porterhouse steaks at $3.99lb. all we need to do is to advertise the same item to the same customer at $3.89lb.

Perhaps understanding Spartan Foods is running porterhouse steaks we could then substitute this steak for another beef item that is similar but with broader based appeal in that market.

Does that in itself make the competition, especially the independent grocer unbeatable? No, that is not the case. However, if you operate the independent retail supermarket you just accomplished the value proposition. You matched or beat the big box price responsibly and not well lower than was necessary.

Spartan Foods digital competitors costs per retail location might run as low as $500 while the printed and distributed weekly circular could reach costs as high as $7,500 per location for Spartan Foods.

As the retail food marketplace tightens a well advised supermarket retailer might enjoy retail sales growth if he or she allocated the $7,000 weekly printed ad savings toward mark downs intentionally positioned to drive retail sales.

Try digital and have some fun with all of the real time opportunities to build retail sales.

Many have asked why I choose to write about what I see in the supermarket industry today and my ideas. At Bad-Adz Digital, PreparedFoodPhotos.com & Adlife we believe great ideas and the resulting branding will give new life and direction to any company. So for that reason we chose to open the discussion.

Yes, I understand I probably misspelled something or butchered the English language in a few places, the goal however was to open your minds to new ideas.

Joel Albrizio Bad-Adz Digital, Bad-AdzVideos.com PreparedFoodPhotos.com & Adlife

LinkedIn Career Advisor..Give Back!

By Joel Albrizio

A LinkedIn Career Advisor Is About Helping Others Reach Their Goals & Dreams

For some time time now I have given back as a linkedIn Career Advisor. What is this all about? Most professionals at one time or another in their career seem to get lost in the day to day and loose sight of their potential.

Perhaps as a long time employee they loose sight of what their individual abilities might be if challenged more often. Sometimes I hear from Millennials so intent on career moves they loose sight on what is their proverbial "North Star"

While I am far from a career expert & certainly no undisputed retail marketing guru I enjoy the exchanges that take place. More often than not because of the research required to really help another professional, I find I might have benefited as much if not more by these career idea exchanges.

LinkedIn Career Advisor...If this is something you think you might enjoy, I encourage you to get involved. This is strictly a pro-bono service you will choose how much or how little time you spend every week. Most weeks I spend two or three hours with both research & discussions.

You will never profit financially from lending LinkedIn Career Advice but the feeling of accomplishment when you succeed in helping others reach career goals will far outweigh most traditional monetary gains.

This is something I really enjoy....give it a try you will love the experience.

Many have asked why I choose to write about what I see in the supermarket industry today and my ideas. At Bad-Adz Digital, PreparedFoodPhotos.com & Adlife we believe great ideas and the resulting branding will give new life and direction to any company. So for that reason we chose to open the discussion.

Yes, I understand I probably misspelled something or butchered the English language in a few places, the goal however was to open your minds to new ideas.

Joel Albrizio Bad-Adz Digital, Bad-AdzVideos.com PreparedFoodPhotos.com & Adlife