Kroger..."A Tiger Or Tired Brand"

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Kroger..."A Tiger Or Tired Brand"

By Joel Albrizio, President, Adlife Marketing & Communications

"Perhaps The Bigger Question Is Who Or What Will Kroger Become"

Kroger is this huge dominant big box retailer looking somewhat untouchable, right? Or...has Kroger become a retailer lost in a retail grocery world so engrossed in transition that few of us can figure out who or what Kroger might become or even evolve into. 

A better question might be... what are the retail options for Kroger?

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Thank-You For Following It's Been Fun

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Thank-You For Following It's Been Fun

By Joel Albrizio, President, Adlife Marketing & Communications

"LinkedIn Is A great Outlet To Explore Opinions & Ideas"

Over the years on a personal level or for the purposes of the accounts we service I have kept notes on my thoughts or ideas detailing how to grow retail food sales. About 18 months ago I thought I would clean up those ideas so they could easily be shared by others in the grocery industry.

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The Do's & Don'ts Of Image Licensing

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The Do's & Don'ts Of Image Licensing

By Joel Albrizio, President, Adlife Marketing & Communications

"Why Do Retailers Need An Image License To Market Perishables"

Today retail supermarkets and grocery wholesalers are dealing with so many obstacles to remain profitable so many of the little do's and don'ts of good business are commonly overlooked. One that is often overlooked is proper licensing for the images that have "Branded" your retail supermarket.

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Amazon Demands Lower Retail Pricing!

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Amazon Demands Lower Retail Pricing!

By Joel Albrizio, President, Adlife Marketing & Communications

Amazon & Whole Foods Will Demand Lower Retail Prices!

As the marketplace continues to evolve in the retail food space Amazon intends to drive supermarket retails even lower. Amazon, through Whole Foods and in part the membership and technology of Amazon Prime will drive the once pricey Whole Foods retail pricing to that of traditional supermarkets.

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Whole Foods Now With Amazon... "Disruptive Competition"

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Whole Foods Now With Amazon... "Disruptive Competition"

By Joel Albrizio, President, Adlife Marketing & Communications

"We Must All Agree This Is A New Retail Food Experience"

New Grocery Photo Coming Soon!

Do any of us really know what this means for traditional retail food? Amazon just purchased "Brand Recognition" In a time where the digital marketplace still houses skeptics Amazon bought a great yet struggling organic centered retail food brand allowing confidence in the Amazon digital food space.

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Big On Quality....Lidl On Price

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Big On Quality....Lidl On Price

By Joel Albrizio, President, Adlife Marketing & Communications

"Lidl Builds An Image Of Quality"

In the retail food industry the lowest price is every retailers goal. Price, price, price that seems to be the conceptual driving factor toward retail food survival.

Very few retailers today spend a whole lot of time thinking about the consumers thoughts of quality. It seems the low water mark is quality and the topic of discussion is price.

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"Become Normal"​...Whole Foods?

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"Become Normal"​...Whole Foods?

By Joel Albrizio, President, Adlife Marketing & Communications

"Whole Foods Has Been The Butt Of So Many Jokes Over The Years"

From Whole Paycheck to Nutty & Crunchy and worse, Whole Foods has beed the butt of many shots at grocery humor. Why might we ask? Because Whole Foods has been for so many years that way out there retailer who promoted a grocery reputation built on healthy offerings.

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Whole Foods Perspective & Update ...Plus Over 24,000 Followers!

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Whole Foods Perspective & Update ...Plus Over 24,000 Followers!

By Joel Albrizio, President, Adlife Marketing & Communications

This Week I Will Publish An Update Of The "Never Ending" Whole Foods Story...Will Whole Foods Be Acquired With Jana Partners Now Aboard & Seemingly In Control Of The Organic Grocer?

Is Jana Partners Control Of Whole Foods Stock Not An Acquisition In Itself? A New Board Of Directors & Lots Of New Players At Whole Foods....So Whats Up...Lets Take A Look Together!

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