By Joel Albrizio
Perdue Farms Will Lead The Way...Direct To Consumer Retail Sales
Beginning in January of 2020 and somewhat overlooked with all of the Covid-19 mandates and concerns Perdue Farms somewhat quietly deployed a direct to consumer digital sales program.
While not a game changer immediately Perdue Farms products are more than just an average sale builder for the supermarket retailer. Perdue Farms attracts a large customer base with a basket full of groceries that give the retailer that much needed mix.
Here is a link to an article describing this program in detail from Food Navigator below. This article articulates some great talking points describing this program.
https://www.foodnavigator-usa.com/Article/2020/01/08/Perdue-Farms-launches-direct-to-consumer-offering
How Does The Supermarket Retailer Compete With Perdue...One Of Its Best Brands?
If we were to ask a retailer, especially an independent grocer, they would likely say this is no big deal. Let me tell you without any hesitation...this is a big deal.
I recently ordered from Perdue Farms Direct and received at my house an incredible array of meats as ordered on time and at a great price. All I needed to do was take it from the front door and decide what might end up in the refrigerator or possibly the freezer.
Now with a simple stop by a local farm stand, many of the weeks meals were covered without ever stepping foot inside a supermarket. No masks, gloves, sanitizer or temperatures taken. Essentially effortless digital transactions that will easily survive the Covid-19 precautions. This is just too easy not to be a game changer.
Supermarket Retailers Must Get Digital & Make Themselves Students Of Their Now Digital Retail Enterprise
Most independent retailers will do all that can be done to save money, often times forgetting quality sales volume is the lifeblood of any sustainable retail enterprise. The game is quickly changing and any opportunity to hold on to those God given retail sales volumes delivered by Covid-19 are quickly disappearing via digital.
The motivating factor for this article was not receding Covid-19 retail sales. Sales will continue to recede as more shoppers seek direct digital effortless transactions now eliminating the local grocer.
This is a great time to get to know your retail food, digital business as it will be going forward. In every business transition there is a learning curve. Don't get caught behind the curve.
Now Have Some fun With Digital....
Many have asked why I choose to write about what I see in the supermarket industry today and my ideas. At Bad-Adz Digital, PreparedFoodPhotos.com & Bad-Adz Videos we believe great ideas and the resulting branding will give new life and direction to any company. So for that reason we chose to open the discussion.
Yes, I understand I probably misspelled something or butchered the English language in a few places, the goal however was to open your minds to new ideas.
Joel Albrizio - Bad-Adz Digital, Bad-AdzVideos.com, PreparedFoodPhotos.com