Advertising Industry Insights and Analysis
by Joel Albrizio
Viewing entries tagged
branding success
By Joel M. Albrizio, President
"Peyton Manning The Brand"...Do You Like Him Or The Brand? Will You Trust Peyton The Brand?
The coming weeks writing will take a look at Peyton Manning, the man who became a brand. We will look at an athlete who has transformed his image into retail sales. We will look at what we think Peyton must do to both maintain and continue to build Peyton the brand.
By Joel M. Albrizio, President
"Meijer, Branding With Great Images Builds Retail Sales"
In Supermarket retail there are so many lessons to be learned and Meijer having tried it all can teach us all a lot. The question is are we willing to take the time to learn from this retailer which is over 80 years old.
By Joel M. Albrizio, President
"Coke Is A Part Of Center Store Sales"
So if center store sales are off everywhere in supermarket retail how can the retailer begin to once again rebuild sales?
The answer is in the brand. The retailer and the product the retailer is aligned with together develop an emotion when thought of and that becomes the retailers brand. To build a great brand it always helps to align yourself with great brands, especially in a difficult center store sales environment.
By Joel M. Albrizio, President
"Albertsons Keeps It Simple, So Simple It Just Works"
So what is it Albertsons does with their advertising? Albertsons has so little sizzle in its advertising program we must refer to its lack of sizzle as the sizzle? How Albertsons advertises is interesting, nothing amazing in fact at times almost boring yet just real steady and effective.
The perishable departments and in fact each departments advertised abilities are much the same. Simple yet effective. This could easily be Albertsons theme, especially with its perishables. "Simple Yet Effective"
By Joel M. Albrizio, President
'This article was written for and will appear in the March edition of the Shelby Report & Griffin Reports"
Don't forget the Shelby Report & Griffin Reports for the latest in supermarket information!
"Supermarkets Battle Casual Dining & A Customer With Limited Time"
Single people, older couples, the mom or dad with two kids at Little League, Dad working late....who is exempt from the prepared food target customer base?
By Joel M. Albrizio, President
"Why do consumers shop a particular retail food location?"
When we take a look at how to best grow retail supermarket sales we most often overlook trust. Almost without exception most retailers think it's all about price. The right price or the right brand at the right price. Is that really true?
"Work On The Value Proposition While Incorporating Trust"
While most successful retail supermarket executives are concerned about price, it's a concern about price as a value added ingredient while building trust that is most important.
The 'Old Saying In Retail" is on the holidays or special event customers shop the store they trust.
By Joel M. Albrizio, President
"Dunkin' Donuts Serves Up A Masters Degree In Branding"
Can you imagine if any of us were given the task of "Branding" a coffee shop that also sold donuts in the 1950's?
As branding consultants here are some of the questions we might have asked.....
Do you have a "one of a kind" coffee? No, but its a good coffee and it is consistent.
By Joel M. Albrizio, President
"Where Shopping & Working Is A Pleasure"
So can you imagine a supermarket, with it's slogan "Where Shopping Is A Pleasure" and it's also a great place to work?
Wait a second, a pleasure to work at a supermarket?
