Advertising Industry Insights and Analysis
by Joel Albrizio
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Joel Albrizio
By Joel M. Albrizio, President
"Who Would, or Could, Manage A Chain With Zero Identity?"
Let's look into the Winn Dixie "brand" today. Winn Dixie, called anything from Winn & Lovett to Southeastern Grocers, and morphed by Bi-Lo, has made many moves in the last ten years. Some of the moves seem logical, while other moves seem like something out of "Ripley's Believe It Or Not"
By Joel M. Albrizio, President
Could Fear For Our Safety Change How & Where We Shop?
With an increasingly dangerous world we stop to wonder, could fear for our personal safety drive the online shopping market? Companies like Amazon become more appealing when safety has now become our top priority.
By Joel M. Albrizio, President
Don't Give Up On Center Store Sales!
Other than the big boxes, most retailers feel defeated in the "center store sales fight". The attitude is "we can't get the big box cost of goods on center store products". The important issue is what your customer expects - will you deliver what he or she might expect?
By Joel M. Albrizio, President
"A Look Back At An Article I Really Enjoyed Writing"
"Albertsons Keeps It Simple, So Simple It Just Works"
So what is it Albertsons does with their advertising? Albertsons has so little "sizzle" in its advertising program that we must refer to its lack of sizzle as the "sizzle." Albertsons’ advertising style may not be anything special - in fact, at times it’s almost boring - yet, interestingly enough, it manages to be steady and effective.
By Joel M. Albrizio, President
"A Look Back At An Article I Really Enjoyed Writing"
So What Is Whole Foods If This Isn't Prepared Foods?
Shopping at Whole Foods is an experience in itself. As we push our carriage around this retailer that smells delicious, it's easy to ask yourself..."Am I in a supermarket or a restaurant? What smells so good?"
By Joel M. Albrizio, President
Why Do We Care If Price Chopper Sells....Is This Really Relevant?
When we look at food retail today, Price Chopper is one of those mid-size chains that comes to mind. Price Chopper's origins date back to a family business that has grown to become a sustainable grocery retailer with national respect from its peers.
By Joel M. Albrizio, President
Later This Week We Will Look At Who Will Chop The Chopper...What Is the Relevance Of A Price Chopper Sale, Should It Take Place?
We will ask if we have seen, or about to have seen, the last of the American Retail Dream. Have we seen the last of that incredible family business story where within a single family a company can be born and grow to a level of national retail grocery respect?
By Joel M. Albrizio, President
"Kroger Sells With Item & Price"
"Lets Call It P.O.P. Point Of Purchase....It Works"
Supermarket retailers will always ask, "what is the secret to building the average basket size"?
The simple answer is to make readily available the relationship between item & price. How do we best accomplish this? Signs, Signs, Signs!
