Advertising Industry Insights and Analysis
by Joel Albrizio
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By Joel M. Albrizio, President
Later This Week We Will Look At Who Will Chop The Chopper...What Is the Relevance Of A Price Chopper Sale, Should It Take Place?
We will ask if we have seen, or about to have seen, the last of the American Retail Dream. Have we seen the last of that incredible family business story where within a single family a company can be born and grow to a level of national retail grocery respect?
"Ideas Grow Companies"...You Must Separate Yourself From The Crowd!
By Joel M. Albrizio, President
It's hard for me to believe when I began posting my weekly articles only last August that it would result in the groundswell of support I have experienced.
By Joel M. Albrizio, President
"Ideas Move The Supermarket Retail Sales Needle"
Over the last year or two Adlife Marketing customers have increasingly become more interested in ideas. Why you might ask? It seems Supermarkets as well as almost every form of retail food seems to be motivated not only by price but new concepts and ideas. Most companies today are looking for that next great idea.
By Joel M. Albrizio, President
"Whats So Interesting About "Branding" Supermarkets?"
On August 20th of this year I began to post a thought or two from the week. My concept was to put to paper what I saw that particular week of interest from a "branding" or possible sales increase point of view.
It seems today we all run from meeting to meeting with conference calls in between all day long. With so many meetings and conference calls I often wonder when anyone has time to accomplish what we discuss on the calls or in the meetings.
So we all find ourselves catching up early in the morning or late at night.
Lost in all of this collaboration are the ideas and or concepts to raise retail sales.
We all work on our budgets to cut costs but rarely are the "ideas" part of retail ever a priority.
"Where Did All The Ideas Go?"......& Why?
